# Zyvo vs Botmaker: chatbots and AI in customer service

> Botmaker and Zyvo compared for AI support automation in Brazil: bots, generative agent, social media and price.

Fonte: https://zyvo.marketing/blog/zyvo-vs-botmaker-chatbots-ia-en · Publicado em 2026-07-03 · Comparisons

Botmaker is a multichannel chatbot platform used by companies to automate conversations. Zyvo swaps flow building for an AI agent and also covers content marketing. Here is the comparison.

## Botmaker: multichannel bots

Botmaker lets you build bots across several channels with flows and integrations, suited to operations that want to control every step of the conversation.

## Zyvo: an AI agent without building flows

In Zyvo, the AI agent answers based on the business context, with no decision trees. It also creates content with AI and publishes to social media, all in a simple panel.

## Quick comparison

| Feature | Botmaker | Zyvo |
| --- | --- | --- |
| Flow bot | Yes | Generative AI agent |
| Content creation | No | Yes |
| Social media | No | Yes |
| Ease of use | Medium | High |
| Price | Custom | monthly plans per company |

## Zyvo pricing

Zyvo charges one monthly plan per company, the same for every industry, with no lock-in. In real estate, a buyer credit check during qualification is an optional add-on, charged per qualification. Leads without fit or intent are not charged. There is no minimum usage, and the media budget is set and paid by you. Every qualification is recorded in the CRM, with the conversation and the criteria. No lock-in, no penalty. Current prices at zyvo.marketing/#precos.

## Who each option is for

Botmaker for those who want to control bot flows in detail. Zyvo for SMBs that want a ready AI agent and content marketing together.

## Frequently asked questions

### Do I need to build flows in Zyvo?

No. The AI agent answers based on your business context, without building decision trees.

### Does Botmaker create social media content?

It is not its focus. That is a Zyvo differentiator.

### Which is faster to launch?

Zyvo, because it skips the manual flow building.

## Verdict

Botmaker is strong for flow-based bots. Zyvo delivers an AI agent without complex setup and also content marketing, being more agile for the SMB.

## What Zyvo is

Zyvo is an AI-native sales and marketing platform for the real estate market: developers, land developers, builders and brokerages. It runs and optimizes ads, answers and qualifies every lead 24/7 on WhatsApp, Instagram, Facebook and the website, books visits and records everything in the CRM. The CRM is free and the AI agents come in the Starter, Pro and Business monthly plans, billed per company with no lock-in; current prices at zyvo.marketing/#precos. Learn more at [zyvo.marketing](https://zyvo.marketing).