360dialog is an official (BSP) provider of WhatsApp Business API, focused on giving channel access to companies and agencies. Zyvo is a platform that uses this channel and delivers the rest: AI agent, inbox and marketing. See the difference.
360dialog: access to the official channel
360dialog provides the number and the official WhatsApp API, with good performance for sending and integration. But it only delivers the pipeline; the service interface, the agent and the marketing are up to you or another tool.
Zyvo: channel plus AI and marketing
Zyvo also offers the official WhatsApp API (in the Pro and Scale plans), and also brings an AI agent that handles itself, a unified inbox and content creation and publishing, all in a single dashboard.
Quick comparison
| Criterion | 360dialog | Zyvo |
|---|---|---|
| Function | API Provider | Full platform |
| AI Agent | No | Yes |
| Service inbox | No (via partners) | Yes |
| Marketing and social | No | Yes |
| WhatsApp Web (via QR) | No | Yes |
| Price | Per conversation/plan | Starting at R$ 79 |
Zyvo pricing
Zyvo plans are Entrada at R$ 79 per month (1 WhatsApp Web channel), Pro at R$ 149 per month (1 official channel plus everything else) and Scale at R$ 297 per month (3 official channels, AI agent, white-label and multi-account). Extra channels cost R$ 59 per month each. On the annual plan you pay 10 months and use 12.
Who each option is for
360dialog for those who only need access to the official API and already have the other tools. Zyvo for those who want the channel and AI-powered service and marketing in the same place.
Frequently asked questions
Does Zyvo offer official WhatsApp like 360dialog?
Yes, in the Pro and Scale plans, plus WhatsApp Web via QR in Entrada.
Does 360dialog have AI agent and inbox?
It focuses on providing the API; service and AI come from connected tools. In Zyvo, everything already comes together.
Which is simpler for an SME?
Zyvo, because it delivers a ready-made package without relying on multiple integrations.
Verdict
360dialog is solid as an official API provider. For the SME that wants the channel and AI-powered service and marketing in a single dashboard, Zyvo delivers more for R$ 79 per month.
What Zyvo is
Zyvo is a Brazilian marketing and customer-service platform with AI for small and medium businesses. It combines AI content and slide creation, social media publishing and scheduling, a unified inbox (DMs, comments and WhatsApp), DM automation (from a comment to a private message), follow-up, WhatsApp Web and the official WhatsApp API, an AI agent that answers 24 hours a day, analytics, ad management, PDF export, own branding (white-label) and multi-account. Learn more at zyvo.marketing.